HermoDesign is a marketing agency specializing in creating a corporate image.
HermoDesign is a team of professional people who have years of experience in digital marketing, web and graphic design. Our overriding activity is the SEO, design and development of websites, graphic design, prepress and production of multimedia presentations. HermoDesign is a marketing agency specializing in creating a corporate image.
HermoDesign will help with new SEO challenges in 2022
How is Entity Authority Important for HermoDesign SEO Strategy
If people are mentioning your site name, business, or brand, but do not link to it, your business will still get an entity mention that can help you rank high in Google search. Here the brand mention is the key factor. One of the best means to gain entity popularity is to produce content that is highly relevant to the target audience.
When your business gains brand popularity, you’ll want to receive the best audience engagement. To achieve higher brand engagement, three basic things are very important: Content, Link, and RankBrain. The following aspects of the brand engagement explain how it plays a role in SEO.
Content-From an SEO perspective
Content is the most important connection of brands by relationships.
It provides the core connection between the brands. They construct a relationship between the pages on the web and SERP.
The job of RankBrain is not only to act as a signal for Google search but also to manage what weight each signal carries. Here the SEO weight becomes necessary for Google algorithm to help your website gain high ranking.
Basic SEO Trends of 2022
SEO has proven to be one of the top-most marketing strategies for businesses and organizations. New websites are launching almost every day, and the online market competition is getting bigger and tougher. In such times, it becomes necessary to make the most out of SEO tactics and trends. So without further ado, let us dive into the upcoming SEO trends for 2022. HermoDesign is ready for new challenges!
Snippet Gathers More Clicks
Featured snippets provide a better search experience for the user. Snippets are displayed on the search results; Google snippets give the customer short and additional information about the product or content of their interest that they have searched for, so make the snippet more attractive.
Website security is not directly related to SEO strategy 2022, but it is a critical aspect of the website user experience. If a user sees the ‘’Not Secure’’ warning, they may decide not to proceed and will leave your webpage. This will lead to a high bounce rate, which will render your organic SEO strategies ineffective.
To effectively use SEO strategies, it is essential for businesses to provide high-quality content on their websites and other platforms. Users want content that is helpful, relevant, and timely. People will make their way to the search engines, and your web page must provide an answer for it.
Digital Experience is the Most Popular Demand
Regardless of how good your content is, it won’t be effective if the web page does not load quickly or if the user interface is complex. It is a well-known fact that users leave a web page that takes more than 3.5 seconds to open. This is a very important factor in SEO initiatives as a one-second delay can lead to a huge loss to your business.
Artificial Intelligence - the New Norm
Artificial intelligence is going to be part of everyone’s daily life sooner than we expected. Businesses and organizations are using AI to create personalized and unique experiences for customers with better services. Google is using artificial intelligence to provide better search engine results to its users. SEO experts in 2019 already predict how important AI will become for search engine optimization in 2022.
Use of Other Search Engines
There is no doubt that currently, Google is the reigning search engine that is constantly updating its platform to improve the user experience. But there are other search engines that some people regularly use. Popular search engines like Bing, and DuckDuckGo requires that you optimize your content according to their standards so that you have a good rating.
Why is Optimizing for Mobile Search so Crucial for SEO in 2022
Mobile searches are leaving desktop searches behind. 4 out of 5 consumers use a smartphone for online shopping. If your website does not have a mobile version, you are probably losing potential customers, especially in 2022. ‘Mobile web pages’ is not just a growing trend that is remarkably growing but is vital for your business to maintain its presence in the market. The technology people use to find the information their smartphone is becoming so advanced that having a mobile-friendly website is not enough. Luckily, Google has switched its priorities by introducing Mobile-First Index in 2019. This allows Google to use the mobile version of the page for ranking and indexing. Hence, having a great mobile page should be a highest priority. And if your page does not look good on the mobile screen, you will lose ranking in both mobile and desktop results.
When optimizing your website for mobile, you cannot ignore the demand for voice searches. With the widespread use of smartphones, voice searches are gaining popularity among smartphone owners. However, aside from smartphones, home voice assistants, like Google Voice Assistant, Amazon Echo, but Samsung Smart TV as well respond to plenty of voice searches as well.
It is necessary to optimize your website for voice search to generate organic traffic and implement it into the conversational searches and include in your SEO strategy. The first and foremost thing is to optimize your website for mobile phones. Having a rich snippet on SERP will help you a lot as mobile users have to scroll seldom and will instantly click after seeing your snippet. Using rich snippets will also help you get more clicks on voice searches, as there is only one result read to the user.