Tips and Tricks for website owners

Improve the click-through rates and the SEO of your website with optimized title tags and meta descriptions.

Title tags and meta descriptions are important elements of your website’s content. The title tag and the meta description tags should include keywords relevant to the content of the web page they describe. This helps Search Engines understand what the page is about and index your web pages accordingly for relevant keywords or keyword phrases. Learn more about title tags and meta descriptions.

What is a title tag?

The <title> tag defines the title of the document.The title element is required in all HTML/XHTML documents and is one of the key on-page SEO elements. It is a “meta” element, meaning that it gives information about the HTML/XHTML file, but does not appear on the page to users. However, this doesn’t mean it’s not seen by users; the title tag appears on the results pages just above the URL (see below) and also appears at the top of a browser. Moz.com, the largest SEO community in the world believes that it is the single most important on-page SEO element (behind overall content).

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