Tips and Tricks for website owners

SEO

What Is SEO? A Comprehensive Guide for Beginners

What is SEO and what does it mean? SEO stands for search engine optimization. It is the process of improving the quality of a website by means of effective optimization techniques and making it more visible and appealing to search engines. If you have a website and want customers to see it, SEO is very important. SEO is a great way to increase the traffic of a website.

We search for something on Google, Yahoo and other search engines on a daily basis. We normally visit the websites that are at the top of the list in search engine result pages. Have you ever wondered why some of the websites rank better than the others? It is because of powerful search engine optimization implemented in those websites. The objective of search engine optimization is to make your website rank high on the major search engines. When your website is at the top, you get more visibility, which leads to more traffic to your website.

A visitor will leave immediately if they are unable to navigate your website. Studies have shown the typical view time when first visiting a page is two to four seconds, visitors who do not immediately understand how to navigate the site or see what they want will almost immediately leave. Internet users know that if your page does not have what they are trying to find there is plenty of others that will.

Link to all sub pages from the main page

Your main page should link to all of your sub pages; if this is not possible it should at least link to your main sections. When designing your website, make sure visitors can find what they are looking for within a few clicks. This can be accomplished by making lists of sub pages or categories, adding your own search engine, or making a site map.

Domain

If you plan on doing anything with your web page, a domain name is a must. When registering a domain name make sure the name is a short, simple, and easy to spell and remember. For example, computerhope is a much easier name to remember and type than computerhopesfreetechnicalhelp. Many of the common domain names have already been taken, so try to think of as many names as possible. Doing a whois lookup is an easy way to determine what domains are available, the GoDaddy whois is an example of such a lookup.

Page title

Adding new content to your website has a lot of SEO advantages:

- Search engines see that your site is still relevant and focused on delivering content to customers. Since a search engine is useless without something to search on, by providing more content, you are providing the chance for more results.

- More content means you will have expanded content. Once you’ve written about one aspect of a topic, you can then expand on it and write about other aspects. And after a while, if you continue to regularly add content on that topic, your site will be more and more valued as a place to find information on the topic.

SEO is short for search engine optimization or search engineoptimizer.
Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) -- including Google, Bing, Yahoo and other search engines.

Businesses are growing more aware of the need to understand and implement at least the basics of search engine optimization (SEO). But if you read a variety of blogs and websites, you’ll quickly see that there’s a lot of uncertainty over what makes up “the basics.” Without access to high-level consulting and without a lot of experience knowing what SEO resources can be trusted, there’s also a lot of misinformation about SEO strategies and tactics.

1. Commit yourself to the process.SEO isn’t a one-time event. Search engine algorithms change regularly, so the tactics that worked last year may not work this year. SEO requires a long-term outlook and commitment.

2. Be patient.SEO isn’t about instant gratification. Results often take months to see, and this is especially true the smaller you are, and the newer you are to doing business online.

  • Use of Social Media
  • Quality Link Building

Use of Social Media - Use of Social Media not going to build follow back links but it's a powerful source to deliver traffic to the website. Traffic signal is also important factor in SEO so use the social media to get traffic.

Quality Link Building - Don't build your Link too much faster. Quantity of Back links that's not matter Quality will Matter. So write your articles good and interesting then the Back link will flow automatically to your content.

A lot of businesses and websites try to optimise their site to appear on the first page of Google which is completely understandable. The first several positions on the first page of Google bring in a high amount of organic search traffic. However, recent studies have shown that you’re better off being top of the second page than bottom of the first.

With the Canny Creative website I noticed a dramatic drop in web traffic when the site broke through from the top of the second page onto the bottom of the first. My visitor count dropped off and only started picking back up when my page was making it’s way above the fold into the fifth to first positions of Google.

If you’re trying to rank for a highly competitive keyword such as design, design agency etc, and you don’t think you have a hope in trying to rank above the fold on page one, you should aim for the very top of the second page and try and maintain your rank there.

Whilst not the be all and end of keyword research and checking how many specific searches your keywords get every month, the Google Keyword Tool is a very solid starting point.

The keyword tool allows you to check monthly search volume for specific phrases. One of the best things about it is there’s no limit (that I’ve come across) to the number of keyword ideas that you can check with it. You can also check monthly searches by location giving you a great insight to help making targeting specific areas and countries with your campaigns much easier.

Another of the benefits of the tool is that it also gives you a string of keyword suggestions. So if you’re burned out thinking about unique and different keywords to drive traffic to your site have a look at some of the suggestions and see if any of them will work for you.

Google offer a great variety of tools. If you’re serious about digging into your website’s optimisation, I’d definitely grab yourself a Google account and make use of the Keyword Tool as well as Webmaster Tools and Analytics.

There are so many bad SEO techniques but this one has to be up there with the worst of them. Buying links of any kind doesn’t just cost a pretty packet, it’ll cost your site it’s ranking too as Google is now wise to people purchasing links.

Link farms are being shut down left, right and centre and people that are associated with link farms, much like spam, are finding their site is slipping down the rankings. This technique is labelled as black hat SEO, a term used within the industry to describe techniques which are sometimes illegal, immoral and punished by search engines.

Rather than wasting money and time buying links, you’d be better off investing the time in generating unique and original content and getting it in front of the right pair of eyes.

John Mueller from Google recently a webmaster replied that one small change will result in a drastic increase when it comes to ranking on search engines. There is a very simple statement immediately killed Barry Schwartz on his blog. Of course this statement by Google may have given way more relaxed from a different perspective that Google pushed for years, work patiently on content, forget about shortcuts and everything else and rating will come sooner or later. This strategy is ok, but the small and simple things can do wonders when it comes to ranking and traffic, but also time. Barry is a prime example of said simple and basic setting title tags which can result in a huge difference, but it is not the only little thing that you can do.

The titles of your articles can be one of those little things; the article targeted specific topic can certainly mean a lot to visit. Several stronger and better links can lift the entire domain. There is a whole set of little things that can significantly and positively affect the growth of traffic. Pay attention to your stats and understand why someone landed on your domain and you will immediately understand how can the smallest things, a change that may take 2-3 seconds to bring someone else.

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